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“Broadcast Your Brilliance”
Below is part of the transcript of the conversation between the editor, Joseph Sgro and our mystery guest. Get the full transcript in the next issue of Paid To Think Business Magazine.
Mystery Guest: “I have made more mistakes than you and anyone listening combined and I have lost more money than you, or anyone else watching or listening combined. If someone wants to challenge me on that, because I would be happy to mentor with them, because he or she that makes the most mistakes knows what not to do and my students pay me a lot of money, because I know what not to do.
I’ve realized and discovered what is and what works by getting rid of what isn’t and what doesn’t work. So what’s earned me the right is all the mistakes I’ve made along the way and failing forward. In the past 25 years, which is about how long I’ve been marketing, and then 20 years online, I’ve learned that certain things don’t work and even fewer things do work. So people pay me for the things that do work, which is typically 5-10% of all the things I try.”
Joseph: “That’s very comforting to me, because you know, I keep on making mistakes, because I’m learning this new media and how to handle things and I spend a lot of time trying to get rid of all my errors. Maybe what you’re teaching us in “Push Button Influence” is exactly what I need to hear.
Tell me more about what “Push Button Influence” really is.”
Mystery Guest: “It’s a system of using editorial content and editorial presentation in order to attract marketing reach and get more exposure and visibility for your brand. So an editorial would be like a weekly podcast show on iTunes, or a weekly web TV show on Google Hangout, or maybe a weekly blog post on any of the blogging platforms. Now whether it’s the written word, which is blogging, spoken word which is audio, or visual word which is video, it doesn’t matter as long as it’s weekly; in some cases it’s daily and it’s done consistently without change.
The editorial method of distribution is the free part of content. Within that editorial show you become your own sponsor and you can have an offer to get people to opt in and subscribe as a result of listening to your show. It starts off by being your own sponsor because your paying for it.
Eventually as you get more exposure and reach and visibility, you can start having sponsors pay you, because now they want to be part of that, to borrow your authority, borrow your exposure, marketing reach and visibility.”
Download the Current Issue
Push Button Media Leverage
The next article will tell you more about…”Push Button Influence”. Read it now: “Push Button Influence Review – what is Push Button Influence?”
Did you miss the previous article? Read “More Exposure and More Promotion”.